KOREASCHOLAR

CONSUMERS’ PRIVACY PROTECTION BEHAVIORS IN SMART DEVICES ADOPTION: A PERSON-CENTERED INVESTIGATION

Hua Ariel Li, Monica Grosso, Kumar Ranjan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442819
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.837
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Privacy ParadoxPrivacy ProtectionPower-responsibility EquilibriumLatent Profile AnalysisFinite Mixture Model
Author
  • Hua Ariel Li(EDHEC Business School, France)
  • Monica Grosso(EMLYON Business School, France)
  • Kumar Ranjan(EDHEC Business School, France)