KOREASCHOLAR

THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS

Jungwon Nam, Su Jin Yang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442820
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.838
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
THE CONSUMER PERCEPTION OF DARK PATTERNS ON ONLINE TRAVEL PLATFORMS
Author
  • Jungwon Nam(Sungshin Womens’ University, Korea)
  • Su Jin Yang(Sungshin Womens’ University, Korea)