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HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442821
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.839-843
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Jae Eun Jeong(University of Findlay, USA)
  • Minsun Yeu(University of Ulsan, Republic of Korea)