KOREASCHOLAR

STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)

Helen Octavi, Adilla Anggraeni

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442822

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.844-849

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Helen Octavi(Bina Nusantara University, Indonesia)
Adilla Anggraeni(Bina Nusantara University, Indonesia)