KOREASCHOLAR

VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY

Viya Zhang, Sheau Fen Yap
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442823
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.850
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual InfluencerCatalystsPro-social MovementNetnographic
Author
  • Viya Zhang(Auckland University of Technology, New Zealand)
  • Sheau Fen Yap(Auckland University of Technology, New Zealand)