KOREASCHOLAR

THE PERSUASIVE POWER OF FINANCIAL INFLUENCER: UNPACKING MOTIVATION ATTRIBUTION, PARASOCIAL RELATIONSHIPS, AND SELF-EFFICACY IN FINANCIAL DECISION-MAKING

Yi Xuan Ong, Ivy Siaw Hung Hii
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442824
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.851
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
FinfluencerSelf-efficacyFinancial BehaviorAttribution TheoryParasocial Relationship
Author
  • Yi Xuan Ong(Hokkaido University, Japan)
  • Ivy Siaw Hung Hii(Curtin University, Malaysia)