KOREASCHOLAR

VIRTUAL GREENFLUENCERS: THE ROLES OF ANTHROPOMORPHISM AND NARRATIVES IN ENCOURAGING PRO-ENVIRONMENTAL BEHAVIORAL INTENTION

Dandan Liu, Jiemin Looi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442825
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.852
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Virtual InfluencerAnthropomorphismPerceived AuthenticityParasocial InteractionPro-environmental Behavior
Author
  • Dandan Liu(Hong Kong Baptist University, Hong Kong SAR)
  • Jiemin Looi(Hong Kong Baptist University, Hong Kong SAR)