KOREASCHOLAR

FROM HYPE TO BACKLASH: A THEORETICAL FRAMEWORK FOR DE-INFLUENCING AND STRATEGIC ADAPTATION IN SOCIAL MEDIA MARKETING

Ankita Misra
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442826
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.853
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Ankita Misra(Monash University Malaysia, Malaysia)