KOREASCHOLAR

NEURAL CORRELATES UNDERLYING CONSUMERS' DISCRIMINATION BETWEEN AI-GENERATED AND HUMAN-GENERATED CONTENT

Wenying Tan, Daniel Minghee Lee, Dayeon Kim, Meiling Yin, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442827
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.854-858
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-generated ContentNeural ProcessingfMRIConsumer NeuroscienceMachine Learning
Author
  • Wenying Tan(Sungkyunkwan University, China)
  • Daniel Minghee Lee(Sungkyunkwan University, Republic of Korea)
  • Dayeon Kim(Sungkyunkwan University, Republic of Korea)
  • Meiling Yin(Sejong University, China)
  • Eun-Ju Lee(Sungkyunkwan University, Republic of Korea)