KOREASCHOLAR

THE PROCESSES OF VALUE CO-CREATION IN MARKETING: RESOURCE COMBINATION AND RECONFIGURATION

Chihiro Nakayama
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442836
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.859-863
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Chihiro Nakayama(Meiji University, Japan)