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THE PROCESSES OF VALUE CO-CREATION IN MARKETING: RESOURCE COMBINATION AND RECONFIGURATION
Chihiro Nakayama
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442836
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.859-863
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Value Co-Creation
Temporal-Spatial Dynamics
Resource Reconfiguration
Industrial Marketing and Purchasing (IMP) Framework
Activity-Resource-Actor (ARA) Model
Author
Chihiro Nakayama(Meiji University, Japan)