KOREASCHOLAR

THE PROCESSES OF VALUE CO-CREATION IN MARKETING: RESOURCE COMBINATION AND RECONFIGURATION

Chihiro Nakayama
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442836
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.859-863
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Value Co-CreationTemporal-Spatial DynamicsResource ReconfigurationIndustrial Marketing and Purchasing (IMP) FrameworkActivity-Resource-Actor (ARA) Model
Author
  • Chihiro Nakayama(Meiji University, Japan)