KOREASCHOLAR

BRAND EFFECTS IN THE ORGANIZATIONAL BUYING PROCESS: A COMPARISON OF THE SORTING AND RANKING STAGES

Yuichi Nagai, Yonghoon Choi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442837
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.864
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand Effects of B2B PurchasingOrganizational Buying ProcessSorting and Ranking StageIntangible GoodsConsulting Services
Author
  • Yuichi Nagai(Doshisha University, Japan)
  • Yonghoon Choi(Doshisha University, Japan)