KOREASCHOLAR

THE DUAL PATHWAYS OF SELF-ESTEEM IN PARASOCIAL RELATIONSHIPS: NEED FOR UNIQUENESS AND UNSATISFIED BELONGING

Jianing Yu, Akinori Ono
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442839
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.869
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Parasocial RelationshipInfluencerEndorsere-WOMEndorsementBehavior
Author
  • Akinori Ono(Keio University, Japan)
  • Jianing Yu(Keio University, Japan)