KOREASCHOLAR

FROM CONSUMER NEEDS TO CONSUMPTION BEHAVIOUR: INVESTIGATING THE INFLUENCE OF ETHICAL VALUES ON GROCERY RETAILER’S MARKETING STRATEGIES

Markus Raatikainen, Joona Kemppainen, Lauri Paavola
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442842
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.876
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Ethical ConsumptionGrocery RetailingConsumer BehaviourRetail Marketing Strategies
Author
  • Markus Raatikainen(University of Eastern Finland, Finland)
  • Joona Kemppainen(University of Eastern Finland, Finland)
  • Lauri Paavola(University of Eastern Finland, Finland)