KOREASCHOLAR

HOW BLOCKCHAIN AND METAVERSE TECHNOLOGIES ARE REDEFINING MARKETING COMMUNICATION

Christos K. Georgiadis, Antonios Giatzis, Charalampos Iordanidis
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442846
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.885-893
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
BlockchainMetaverseBrand LoyaltyConsumer Engagement
Author
  • Christos K. Georgiadis(University of Macedonia, Greece, Hellenic Open University, Greece)
  • Antonios Giatzis(University of Macedonia, Greece)
  • Charalampos Iordanidis(University of Macedonia, Greece)