KOREASCHOLAR

RECIPROCAL MARKETING COMMUNICATION AND ADAPTIVE GOVERNANCE

Sarafidis Sokratis, Mavragani Eleni, Vlachos Vasileios
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442847
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.894-898
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Adaptive GovernanceMarketing CommunicationData AnalysisDecision-Making.
Author
  • Sarafidis Sokratis(University of Thessaly, Greece)
  • Mavragani Eleni(University of Macedonia, Greece)
  • Vlachos Vasileios(University of Thessaly, Greece)