KOREASCHOLAR

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

Qingxin Peng

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442848

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.899-905

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Event Marketing Fashion Brand Communication Brand Experiences Personal Connection Consumer Emotion Event Planning

Author

Qingxin Peng(University of Leeds, UK)