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CULTURAL TRAITS AND FOOD WASTE: AN EXPERIMENTAL ANALYSIS OF PERSUASIVE MESSAGING IN ITALY AND AUSTRALIA

Claudia Cozzio, Francisco Santos Arteaga, Ajay Khatter, Oswin Maurer
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442849
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.906
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Food WasteCultural InfluencePersuasive NudgingExperiments
Author
  • Claudia Cozzio(Free University of Bolzano, Italy)
  • Francisco Santos Arteaga(Universidad Complutense de Madrid, Spain)
  • Ajay Khatter(William Angliss Institute, Melbourne, Australia)
  • Oswin Maurer(Free University of Bolzano, Italy)