KOREASCHOLAR

CRAFTING EXCELLENCE: HMODA GROUP STRATEGIC SUPPORT FOR LUXURY FASHION SMES

Marta Giovannetti, Elena Cedrola, Alberto Zanutto
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442850
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.907
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Fashion IndustrySMEsResource Based ViewAllianceLuxuryInternationalization
Author
  • Marta Giovannetti(University of Macerata, Italy)
  • Elena Cedrola(University of Macerata, Italy)
  • Alberto Zanutto(University of Macerata, Italy)