KOREASCHOLAR

SENSORY EXPERIENCES AND WELL-BEING INTERSECTIONS: A MANAGERIAL APPROACH

Dora Agapito, Chung-Shing Chan, Feifei Xu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442852
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.909
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sensory experiencesCustomer experience managementWell-being
Author
  • Dora Agapito(Universidade do Algarve, Portugal)
  • Chung-Shing Chan(The Chinese University of Hong Kong)
  • Feifei Xu(Southeast University, China)