KOREASCHOLAR

THE IMPACT OF LIVESTREAM SHOPPING FACTORS ON IMPULSE BUYING IN VIETNAM

Phuong Thanh Bui, Sebastian Ullrich
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442854
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.911-914
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Livestream ShoppingImpulse BuyingParasocial InteractionSource CredibilityGeneration Z
Author
  • Phuong Thanh Bui(Schmalkalden University of Applied Sciences, Germany)
  • Sebastian Ullrich(Schmalkalden University of Applied Sciences, Germany)