KOREASCHOLAR

TO DISCLOSE OR NOT: EXPLORING MARKETERS’ STRATEGIES FOR MARKETING CONTENT IN THE AGE OF GENERATIVE ARTIFICIAL INTELLIGENCE

Jani Holopainen, Dongdong Yao, Abdullah Al Mamun, Tommi Laukkanen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442856
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.916
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceMarketing ContentElaboration likelihood ModelAI DisclosureHuman Disclosure
Author
  • Jani Holopainen(Finland, University of Eastern Finland)
  • Dongdong Yao(Finland, University of Eastern Finland)
  • Abdullah Al Mamun(Finland, University of Eastern Finland)
  • Tommi Laukkanen(Finland, University of Eastern Finland)