KOREASCHOLAR

EXPLORING AI WEBSITE ADVERTISING EFFECTIVENESS THROUGH THE LENS OF EMOTIONS: A CASE OF TRAVEL COMPARISON WEBSITES

Antonia Tsadioti, Esra Asif
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442857
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.917-922
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Artificial IntelligenceWebsite AdvertisingEmotionsTravel Comparison WebsitesAI-generated Advertisement
Author
  • Antonia Tsadioti(Regent’s University London, UK)
  • Esra Asif(Regent’s University London, UK)