KOREASCHOLAR

EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS

Kuan-Ju Chen, Chih-Hung Peng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442858
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.923
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AI-Based ChatbotBrand TransgressionAnthropomorphismNegative EmotionTemporal Perception
Author
  • Kuan-Ju Chen(National Chengchi University, Taiwan)
  • Chih-Hung Peng(National Taiwan University, Taiwan)