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DECODING LUXURY SHAMING USING GENAI AND CONSUMER PERSPECTIVES
Shuyi Hao, Julia Pueschel, Bernd Schmitt
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442859
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.924
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Luxury Shaming
Coping Strategies
Conspicuous Consumption
Quiet luxury
Author
Shuyi Hao(ICN Business School & CEREFIGE, France)
Julia Pueschel(NEOMA Business School, France)
Bernd Schmitt(Columbia University, USA)