KOREASCHOLAR

DIGITAL TRANSFORMATION AND SUSTAINABLE GROWTH: THE LUXURY FASHION SECTOR’S POST-PANDEMIC STRATEGIES

Kent Le
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442860
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.925-934
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Luxury FashionLuxury SectorBrand GrowthBrand PerformanceLuxury Brand Manager
Author
  • Kent Le(University of East London, UK)