KOREASCHOLAR

SUSTAINABILITY COMMUNICATION IN FASHION: A COMPARATIVE ANALYSIS OF B-CORP AND NON B-CORP BRANDS ACROSS LUXURY AND FAST FASHION

Eleonora Acciai, Mario Risso
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442861
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.935-942
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Sustainability CommunicationESGFashion IndustryGreenwashingSustainable Marketing
Author
  • Eleonora Acciai(University Niccolò Cusano,Italy)
  • Mario Risso(University Niccolò Cusano, Italy)