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HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY

Sofia Almeida, Ana Cláudia Campos, Patrícia Pinto, Katerina Volchek
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442875
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.944-950
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Technological InnovationsGuest Participation in Co-creationHotel SectorArtificial IntelligenceService Automation
Author
  • Katerina Volchek(European Campus Rottal-Inn, Deggendorf Institute of Technology, Germany)
  • Patrícia Pinto(Universidade do Algarve, Portugal)
  • Ana Cláudia Campos(Universidade do Algarve, Portugal)
  • Sofia Almeida(Unversidade Europeia, Portugal)