KOREASCHOLAR

THE TEMPORAL DYNAMICS OF CONSUMER NEGATIVITY: HOW CIRCADIAN RHYTHMS INFLUENCE NEGATIVE REVIEWS AND CONSUMER SENTIMENT

Jeonghwa Seo, Ohjin Kwon, Hakkyun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442876
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.951
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Circadian RhythmOnline ReviewsResource DepletionOnline Word of MouthNegative Review
Author
  • Jeonghwa Seo(Sungkyunkwan University, Republic of Korea)
  • Ohjin Kwon(Central Connecticut State University, United States)
  • Hakkyun Kim(Sungkyunkwan University, Republic of Korea)