KOREASCHOLAR

DECEPTIVE PRICING AND CONSUMER VULNERABILITY

Naoko Moriyoshi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442877
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.952-955
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Deceptive PricingFake DiscountConsumer VulnerabilityE-commerce
Author
  • Naoko Moriyoshi(Keio University, Japan)