KOREASCHOLAR

THE EFFECT Of MARKET ORIENTATION ON RETAILER OUTCOMES AND THE MODERATING EFFECT OF KNOWLEDGE SHARING WITH PROACTIVE SUPPLIERS

Junji Inoguchi, Kazutaka Komiya

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442878

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.956

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Market Orientation Retailer Knowledge Share with Suppliers

Author

Junji Inoguchi(Otaru University of Commerce, Japan)
Kazutaka Komiya(University of Hyogo, Japan)