KOREASCHOLAR

THE DIVERGENT EQUATIONS OF LUXURY: HOW QUALITY AND SUSTAINABILITY DEFINE HARD AND SOFT LUXURY

Misaki Funabiki, Shinya Nagasawa, Satori Hachisuka, Kayoko Kurita
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442879
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.957
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Covariance-Based SEMDivergent Consumer LogicLuxury PerceptionSustainability AwarenessProduct SegmentationEthical BrandingDigital Luxury Strategy
Author
  • Misaki Funabiki(The University of Tokyo, Japan)
  • Shinya Nagasawa(Waseda University, Japan)
  • Satori Hachisuka(The University of Tokyo, Japan)
  • Kayoko Kurita(The University of Tokyo, Japan)