KOREASCHOLAR

INTERNAL MARKETING: AN IMPORTANT ROLE IN THE EFFECTIVENESS OF ENVIRONMENTAL SUSTAINABILITY

Xini Hu, Maurizio Catulli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442881
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.963-967
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Strategic Green Marketing OrientationEnvironmental Management SystemsInternal MarketingEmployee EngagementCompetitive Advantages
Author
  • Xini Hu(University of Hertfordshire, UK)
  • Maurizio Catulli(University of Hertfordshire, UK)