KOREASCHOLAR

ARE BRAND PURPOSE AND CSR ONE AND THE SAME FOR CONSUMERS?

Sajith Narayanan

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442882

Download

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.968

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Brand Purpose Corporate Social Responsibility Gen Z Consumers Purchase Intentions Brand Equity

Author

Sajith Narayanan(FLAME University, India)