KOREASCHOLAR

PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442883
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.969
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Environmental CommunicationMental SimulationSkepticismSocial Media
Author
  • Hai-Anh Tran(University of Manchester, United Kingdom)
  • Yuliya Strizhakova(Rutgers University, United State)
  • Huy Tran(Norwegian Business School, Norway)
  • Zhiteng Feng(University of Manchester, United Kingdom)