KOREASCHOLAR

CONSUMER RESPONSES TO MEN DEFYING NORMATIVE EXPECTATIONS

Akshaya Vijayalakshmi, Sukriti Sekhri
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442884
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.970
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Influencer MarketingAssertive LanguageHegemonic MasculinityCommunication
Author
  • Akshaya Vijayalakshmi(Indian Institute of Management Ahmedabad, India)
  • Sukriti Sekhri(S. P. Jain Institute of Management and Research, India)