KOREASCHOLAR

EXPLORING FACTORS FOR SUSTAINABLE DEMAND OF MARINE WELLNESS TOURISM PROGRAMS: MULTI-ANALYTICAL APPROACHES

Yujeong Jo, Juran Park, Hakseung Shin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442885
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.971-976
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Marine Wellness TourismHealth Belief ModelService QualityPerceived FitRevisit Intention
Author
  • Hakseung Shin(Hanyang University, Republic of Korea)
  • Juran Park(Hanyang University, Republic of Korea)
  • Yujeong Jo(Hanyang University, Republic of Korea)