KOREASCHOLAR

IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS

Giada Mainolfi, Letizia Lo Presti
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442886
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.977
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Italian SoundingCountry StereotypesCountry of Origin EffectPerceived AuthenticityBrand Attitude
Author
  • Letizia Lo Presti(University of Rome LUMSA, Italy)
  • Giada Mainolfi(University of International Studies of Rome (UNINT), Italy)