KOREASCHOLAR

JUVENTUS REBRANDING: A BOLD STRATEGY THAT LOOKS TO THE FUTURE

Anna Claudia Pellicelli, Maurizio Laudicino
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442888
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.984-988
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Brand RepositioningJuventus F.C.Sports MarketingFan EngagementStadium Experience
Author
  • Anna Claudia Pellicelli(University of Torino, Italy)
  • Maurizio Laudicino(Livorno Football Club, Italy)