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NEUROMARKETING AND ART: EVALUATING FACEREADER TECHNOLOGY FOR EMOTION DETECTION AND THE MIRROR NEURON EFFECT IN ARTISTIC PAINTINGS

Raffaele Donvito, Olga Nechaeva, Valentina Mazzoli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442889
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.989-990
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
NeuromarketingEmotionsArtsFaceReaderMirror Neuron Systems
Author
  • Raffaele Donvito(University of Florence, Italy)
  • Olga Nechaeva(University of Florence, Italy)
  • Valentina Mazzoli(University of Verona, Italy)