KOREASCHOLAR

DESTINATION IMAGE CONGRUENCE IN TOURISM: A BIG DATA ANALYSIS OF CULTURAL AUTHENTICITY, DMO STRATEGIES, AND TOURIST EXPERIENCES IN MACAO AND VIENNA

Selina Yuqing Xie, Astrid Dickinger, Daniel Dan

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442891

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.996-10000

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Destination Image Congruence Cultural Authenticity DMO Marketing Tourist Experience Big Data Analytics Macao Vienna

Author

Daniel Dan(Modul University Vienna, Austria)
Astrid Dickinger(Modul University Vienna, Austria)
Selina Yuqing Xie(Modul University Vienna, Austria)