KOREASCHOLAR

BEHIND 280 CALORIES: UNDERSTAND THE NUTRITION FACTS LABEL BY INTELLIGIBLE UNITS

Nuoya Chen, Huixin Deng, Jinfeng Jenny Jiao, Xiucheng Fan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442893
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1002
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Nutrition LabelingIntelligible-Unit EffectConsumer PerceptionNarrative TransportationHealthier Food Choices
Author
  • Nuoya Chen(PolyU SPEED, Hong Kong)
  • Huixin Deng(Royal Holloway, University of London, UK)
  • Jinfeng Jenny Jiao(Amazon, United States)
  • Xiucheng Fan(Fudan University, China)