KOREASCHOLAR

HOW INDUSTRY 5.0 SHAPES MYOPIC MARKETING MANAGEMENT: THE ROLE OF CEO DECISIONS

Sichen Meng, Frank Mathmann, Di Wang, Claire Mason
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442894
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.1003-1007
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Industry 5.0Myopic MarketingRegulatory FocusRegulatory Mode
Author
  • Claire Mason(Commonwealth Scientific and Industrial Research Organisation, Australia)
  • Di Wang(Queensland Technology of Technology, Australia)
  • Frank Mathmann(Queensland Technology of Technology, Australia)
  • Sichen Meng(Queensland Technology of Technology, Australia)