KOREASCHOLAR

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442895
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1008
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Digital CommunicationSocial MediaB2B RelationshipsTrustCommitment
Author
  • Mariya Onopko(Nord University, Bodø, Norway)
  • Anastasiya Henk(Nord University, Bodø, Norway)