KOREASCHOLAR

ENGAGE OR OVERWHELM? NAVIGATING THE TENSION BETWEEN NOTIFICATIONS, CONSUMER WELL-BEING, AND DIGITAL FATIGUE

Guan-Jun Ding, Joel Lo Ribeiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442896
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1009
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Notification-Based MarketingConsumer Digital Well-beingEngagement vs. OverloadNotification FatigueImpulse Purchasing
Author
  • Joel Lo Ribeiro(King’s College London, United Kingdom)
  • Guan-Jun Ding(University College London, United Kingdom)