KOREASCHOLAR

THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES

Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442898
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1011
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Social Media Marketing ActivitiesGenderEducationIncomePurchase IntentionPurchase Decisionand Luxury Products
Author
  • Ghina Molaeb(ICN Business School, France)
  • Elisabeth Paulet(ICN Business School, France)
  • Hareesh Mavoori(ICN Business School, France)