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THE POWER OF SOCIAL MEDIA: THE INFLUENCE OF GENDER, INCOME AND EDUCATION IN DRIVING LUXURY PURCHASES
Ghina Molaeb, Elisabeth Paulet, Hareesh Mavoori
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/442898
Download
Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1011
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Social Media Marketing Activities
Gender
Education
Income
Purchase Intention
Purchase Decision
and Luxury Products
Author
Ghina Molaeb(ICN Business School, France)
Elisabeth Paulet(ICN Business School, France)
Hareesh Mavoori(ICN Business School, France)