KOREASCHOLAR

CONSEQUENCES OF COSMOPOLITANISM: A META-ANALYTICAL REVIEW

Katharina Zeugner-Roth, Fabian Bartsch, Claudiu Dimofte
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442899
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1012
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer DispositionCosmopolitanismMeta-analysisPredictive Validity
Author
  • Katharina Zeugner-Roth(SKEMA Business School, France)
  • Fabian Bartsch(Montpellier Business School, France)
  • Claudiu Dimofte(San Diego State University, USA)