KOREASCHOLAR

REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442927
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1014
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumer RegretVirtualShoppingEnjoymentAI
Author
  • Sumin Kim(The University of Manchester, UK)
  • Hongwei He(The University of Manchester, UK)
  • Nan Liu(South China Normal University, China)