KOREASCHOLAR

DIGITAL TRANSFORMATION: A PHYGITAL ECOSYSTEM FOR ENHANCING ELDERLY’S WELLBEING AND EXPERIENCE

Sisi Tang

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/442929

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1016

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Digital Transformation Phygital Ecosystem Elderly’s Wellbeing Experience

Author

Sisi Tang(The Hong Kong Polytechnic University, Hong Kong)