KOREASCHOLAR

INVESTIGATION ON GAMIFICATION ELEMENTS FOR OLDER ADULTS IN THE HONG KONG TOURISM MARKET

Wun-Han Chan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442930
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1017
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
InvestigationGamificationOlder AdultsTourism Market
Author
  • Wun-Han Chan(Hong Kong Metropolitan University, Hong Kong)