KOREASCHOLAR

EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/442931
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.1018
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Consumers’ AcceptanceHealth MonitoringTechnologyApparelUTAUT Model
Author
  • Sisi Tang(The Hong Kong Polytechnic University, Hong Kong)